Yeah, no.
For me it's like you've got articles and you can share it but it has to be altered. Yeah. Because how you see on Instagram is different. How you see on Facebook and you view Youtube, how different, how you view onLinkedin or Twitter. And in the end of the day, what we need to do would be to understand how people consume content on this , that stage and make content that would really operate. Uh, and that's, that is the difference. You say and can go through the exact same manufacturing, fine, I can take a portion of this. It is like you may have a 10 second video on youtube, however you are likely to just slice out possibly two minutes or three minutes , on Facebook since it is going to execute a whole lot better like that.
So you have mentioned many stages to creating a few of these kinds of videos. So I suppose we start at the very beginning, you mentioned preparation. Can you take us through what that means
Or perhaps linkedin. Yeah. And so that's part of this prep preparatory stage? And what we're attempting to do is figure out, fine, here's what would work on Instagram. Now maybe there's a hook or something that's a tiny bit better on Facebook and here is something. That means that you can actually have the meat of this content be the same. But you are actually shooting the video, how it's actually delivered is a bit different. And where you likely that is, uh, you know, the different ways to actually connect on various platform.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our movie series where we are talking video, but more specifically the types of video you ought to be generating to drive more gain and more cliquey worthy movie opinions into your business. In the previous movie we discussed the condition of the video marketing market. Essentially what's working by now when producing video content. In this video we're going to discuss the video content at a bit more detail and discuss about ways to create the one video you ought to be creating immediately to drive more clicks, more visitors, and much more sales on any item or service that you are offering.
The article production is probably the most crucial aspect of having a really good slice of video on the market. And the reason why is because you put a great deal of work in planning, you spend a lot of time doing production, but actually where the magic is is actually getting the components which will truly engage. And the edit itself, um, is pacing will keep people's attention the entire time and you can create pacing. Like we're, uh at is, we are working to determine how we're going to distribute it. So like we referred distributing on Youtube, we would do it differently on youtube compared to Facebook. As an example. Because that's the way it is on youtube, we would be at a 16. Right? And, and then to, uh, we would burn in our captions. Uh, we would just upload caption files right to youtube itself.
Concerning make one of these? Yeah. Rather than preparing and it's really interesting because a lot of people, they are more about performing. And I discovered that if you truly want to succeed, it is about the groundwork of knowing exactly what you're going to do, how you are going to execute it. So I like to really start to determine why I'm creating the movie. It should have a purpose. I think it would be relevant to have you proceed through this procedure. What does that sound good? Okay. So let's just say that you are attempting to sell some mix. Okay. And you are trying to sell it. You have some item or whatever. Okay. Tell me someone that you really know well. My brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
video.
You are good. Uh, frankly, if you really want your movie you will need to have of the way you're going to distribute it, a preparation stage. So back you are like, okay, who's going to actually discuss this video? Are you going to participate with them? You know, is it going to be achieved through ads natural or is it likely to be a mixed strategy where organic being done by you and adds together? Uh, for me personally, I love other channels on the market. I love other webpages on Facebook reason they will need to actually feed the algorithm. They need to obtain their articles outreach. And a great deal of people are willing to share your video. Uh, but more importantly, they're, they are in a position to cross post your own video. And so it's like coming from their page and it's like an true content it isn't theirs.
So that it's like getting those hooks. And then two, there is those hooks within the video. Like he got himyou got to reinforce whatever that title is. And therefore I give that some thought. Um, and that's basically the stage before you go onto the next step. But there's another thing that I really, really consider is what, what origin of moderate are we going to use? Is it likely to be a Instagram one then than Facebook? Is it likely to be better on youtube or on Twitter? You know, just like you have to look at the platform of that you're trying to reach and what is going to be the ideal method to distribute it. Now, one of the biggest mistakes, it's like, well I will just distribute it anywhere, you know, and you are creating a video trying to go on every stage and that is a huge mistake. Yeah. We're going to talk about the one type of movie in order to blow off your small business, you need, but not. We are going to discuss how to structure and create that video. Let us go.
Right, right. And something that I discovered is even when you have a video that is performing very well, you know, um, the way in which the algorithm operates on Facebook and other items, it is like perhaps in six weeks or seven weeks you do a different cut and upload it, learn from what you already have, all of the information that is there and say, okay, what if we edited this down since we had a kind of a fall off here. We add, you know, something to pull on them visually here. You can do that. And, and in which you're able to perform it, essentially you're able to be successful because people will be inclined to forget what they really saw, you understand, from six weeks ago.
Obviously. Yeah, that is logical. Okay. So speaking about movie editing from kind of my experience and I'm not a professional movie editor and I know how much work goes into doing a lot of these things you say, you know, the, the captions Mimi discovering, even just placing titles in the top and bottom of your movie can take hours for some people and some people watching this might have no clue how to do that. So I suppose in that respect, can it be worth the time to do that? Is it worth the time to sit down, maybe put with someone else into editing the video or alternatively spending money to sort of,
Alright. So prepared created the movie. So we just don't load it. Yep. That you'd say the Majority of the individuals and say, okay that's just supply
But on Facebook we would like to burn it because some people do not have that option on and you also want to make sure when they are scrolling through it, you are grabbing that focus. So he's like? Exactly. And it's similar to the ratio we want to be a one by one ratio of ratio that is square. Right? So what components which we may really add to that file? Is it like to make it more of a movie meme where we are placing texts the beginning of the ending, um, you know, is it really engaging with several types of elements? That's the things that you've got to consider when you are doing the edit. The thing I adore is if we did the production right and we have various choices like cause they're called to action, we need to, we did four or five distinct versions.
Or when we think of gamers, maybe Mohamed Sala, he's, that Liverpool is best player may be hitting on scoring from United, I do not know. Yeah, yeah, you can do clips that are different such as this. But talking about just why they love, you know, Liverpool, right. And, and also theessence of it. Um, so I like to try to identify a couple of things. All these are of what would that individual that when he sees with video resonate with bullet points. And then two, I do research. Just like I wish to go out there and even understand just how well I know somebody, I'm like, what's going on out there? I do a little research on the internet trying to see if there. Particularly when it's handling the issue available, uh. So like for Liverpool, is there anything that's going on that would be in the news that would be relevant to, to the video today?
We're talking about shooting articles, we are talking about adding texts, including graphics, animations, and we're talking about adding captions, Emojis, all of that things can be constructed and edited it directly inside of [inaudible]. The main reason we constructed clip Ian was that it's accessible to absolutely everyone and we're speaking even if you've never created a video earlier, you would like to get into video creation for your company or you're a professional, it is possible to produce what you may create anywhere else directly inside of Klipfolio and what's more, even in the event that you don't want to take your own content clippy or provides you access to a comprehensive library of video clips, images and audio, she is able to pull all this stuff together to build videos. We will also throw in customizable templates. So if you fill in a bit uninspired, for instance, you can grab one of our pre done templates, change the text and the colors, upload your branding and your doing clip. Eao is the video creator and it's going to change the way both professionals and novices produce video moving. We can't wait to reveal it, so be certain you enter your email below. In the next video, we're going to pull the curtain back on reverse Filipeo and really explain to you how this platform works and how it's going to change the way you create video content to your company. We'll see you.
And what is the first thing which you think he is going to perform? Likely share the movie, After that connection with the video fills. He is going to discuss it with not only 1 person, but he's gonna share with everybody that really enjoys what's going on, you understand? And that right there is outright critical. Then the next thing is, uh, actually hoping to explain what would be a great hook trigger just like you only have a few few seconds to grab his attention. And I believe, okay, what can we do to grab his attention? You know? And, and maybe it's a caption you know, Liverpool's sucks. Yeah. I think, I think that video would be watched by him. You understand what I'm saying? And I think he'd have to be sucked in because he tried to figure out what's going on in that movie.
How you'd then approach that. Yeah. Now we did lots of research. We do a lot of preparation. Today we would like to start executing on these things. Uh, and there's a formula for every video and this formulation is exactly what creators will need to create for themselves. And there's a couple of components for this formula that it, that it's universal for everyone. The very first one is, and that we prepared for is a hook. We need to grab their attention. Now that hook differs on youtube versus Facebook. Let me give you an example of that. So like on youtube the hook will be just like five seconds. And on Facebook it's gonna be completely different because you are, you may have sound on or not. And you just have a maybe a second to three seconds as you are kind of turning through their feed.
And even on Instagram, it's going to be different. And so looking at that, it's like that hook is like the most important part. And I would actually put a great deal of effort and energy to try to figure out how you're likely to captivate people's attention and the way you suck them into the content. Now after that, after the hook, then you may reinforce your brand. Therefore, if you've got a brand, you can have a element. This is an optional thing. Uh, it really depends on which kind of video content you are creating, you know, also, and then two, you are moving into the meat of this content. Here's something which I discovered over, you understand, 40 some odd billion movie opinions. It is like folks have a tolerance to observe. And whether you've dropped in this class, I really don't know, but I, I have been around Facebook earlier and I have never turned on the audio.
You've got two or three different versions of a video and you may test it to like, like seriously what we do is we will just throw a couple dollars behind it and and see how it converts. If it Works really nicely, you don't have to devote that much money to work out if people actually click on it, engage with it, just how much they watched the video to find out whether it really works. And so spending the time in post to making your video engage with all the audience and actually connect with them on an emotional level, it gives you a higher probability for them to share.
So when you actually have these bullet points of things which would really get there, get there, get them excited or something that's going on, I then try to think of what value can you actually bring that person. So there is like three check here ways you may attract value. Uh, with movie content you may expect, you can instruct or educate, entertain, and sometimes when you're really good you can do all three at precisely the exact same time or you'll be able to get two of them. That's when you're really, really good when you're actually giving it lots of thought in it. Now that being said, as soon as you do that, I attempt to figure out what value you are likely to bring to your planned viewer. Yeah. And in that video, I attempt to bring those bullet points bring some kind of value. So whether it is like creating loyalty to his staff or talking how bad the other team is, that is some value he'll really find.
Okay. So Chris, he probably enjoys football, right? Can he have a team? Liverpool. Liverpool. Okay. And is there an opposing team that it is just a competition? There's a Coupole likely the biggest ones. Manchester United, which everybody knows. Okay. Okay. So there's like any pure friction. Okay. So if we're going to create a movie, we have to have a purpose of the video. The number two is that we need to identify our viewers. Who Do we need watching this video? So I'd say it'd be people that are like hardcore Liverpool buffs like your brother. Okay. And we must start breaking down of a few of the things that they, they sort of rally round that would get them excited. And what could be one of these things that you'd think, well, beating Manchester United goals.
Well let's just target everybody that likes Liverpool, right? And let us target everyone that does not like Liverpool. And let's see if we can find a few things, some. And should you infuse just a small bit of money, it'll be interesting, although I believe that you could do this just with . The results. It's possible to get your silently. Definitely. I believe those insights, uh incredible and, and anyone watching this video now features an overview or a blueprint to make in not a movie publication, knowing what to create and the way to push that out there. And for anybody watching this right now, we put together a guide which goes into what Daryl talked about there. Um that blueprint a few things as well we did not fit into this video, um, that you could grab below this video.
And so you must reinforce it. And, also that stage when we were talking about your brother, it's like in the event that you add one of the other components that resembles, yeah, yeah, I like this video. You know, you are like, totally go from that point. That is where he'll stay on a bit longer. And if you get 20 minutes, if he can reach there and really feel some type of link to the video, they will watch another moment, doesn't subsequently lead to more involvement on the movies as well. So they would be more prone. And 12 we view comments. Yeah, absolutely. It is like as you're connecting together and you are speaking their language however you're going to it, you're connecting with them on a psychological level and they feel a part of something and they feel just like obligated. It that humanity feels obligated to do.
All you have to do is select in, pop up your email in there, we will send you that guide. So throughout this movie along with the very first movie, we have talked a lot about creating the perfect video and that includes everything from naturally prep, right how to actually shooting the video and then of course the post of where you've got to edit the movie up in the ideal way and to receive the very best distribution. Now that all is very hard. Most people don't have access to camera gear to take picture content. As an instance. Most people don't have the skills to use editing applications that is complex and that is the reason why we build Klipfolio. Klipfolio is a web based video creator that essentially permits you to create amazing looking videos. Just like the movies we've talked about at the palm of your hand in the two videos.
That is logical. Makes Sense. Okay. So that makes total sense. Um, but something I want to circle back really quickly is that you mentioned if you're creating video and among the ideas everybody has, I mean, I have had this before when I've created videos, I will just share the same video anyplace. Can you sort of elaborate about why this is a bad idea? And that is a kind of a idea process that is poor.
Have you've never, you just watched thecaptions and things like that? I really do. I catch myself. I am like, why didn't it flip on it? Nevertheless, it's so much better with salad. Right. But it's like individuals consume differently at various times. Um, but what I discovered is if you can hook themif you are able to find that hook, whether it's about Facebook, on Youtube, on Instagram, you literally need them for 20 minutes and then that 20 seconds should be your gold. It is like you have to fortify that hook or you have to strengthen what your value proposition is to get them in, while it's a title or a thumbnail or however you're pulling them in to that movie. You need to reinforce that because in the event that you do not, you are likely to have the hockey stick effect. That means you understand, and you are totally not going to get anyone watching it in that time.
So Darryl, in the very first video we discussed briefly on the type of video content you should be generating, what prefer for anybody that didn't observe that or just to refresh a few memories, which type of video? What sort of movie is that, if there's 1 video you need to create um, as a business? Yeah, for me personally it is a social video and two to sort of take that a bit farther then, um, and kind of remind everybody what sort of video that's. Can you explain what a social video is, but also why that sort of video is so important?
Yeah, like, such as the movie portion of the video editing is indeed critical. It may make or break a video. Um, it doesn't matter your script is. It doesn't matter your camera and your manufacturing is. Really where it really, the rubber meets the street to see if it is going to really work or not, the editing is. And for me, once you're able to take action, it's well worth the sources worth the time. When you put it together, it will convert a lot higher. That in the end of the day, that is by far besides prep, uh, you know, the prep stage, and um and it is like the execution stage to the editing has become the most critical.
Now presumably you'd choose the content you just shot with Reese in your telephone or whatever to an editing package or into a post creation. I suppose. Can you want to talk about everything you do in that stage? Prepared to disperse
It may kind of look like it's theirs. And that is a really, really significant thing. So going back to your example that we said, hey, if we are going to really make a movie about your brother along with his soccer team about Liverpool, while it's bad or good or anything, I'd like make a list of every, uh, webpage on Facebook on Instagram that will be pro or con. You know that is who we want to contact. And believe it or not, you know, getting, uh, these relations with these individuals is a way to have massive growth. And I found that if you can get like six or five or 10 stations or pages which are similar to yours that are willing to talk about your content, I suggest that explodes your, your growth, that explodes your, your reach and you're going to have the perspectives that include it if you truly have done a fantastic job with your video.
So we've discussed the first phase of preparing for a video planning of movie. We then moved to obviously production and creating the video. So can talk a little bit about
So when we speak about going onto each platforms, I believe that really is, this is very significant as well. There are obviously I think there are two elements you might tell me. The biggest one that people think of is that the proportion of the movie. Therefore, if you create in 1 video, you have got to think about that transcribes into each of the other ones. But is there other, anything else you'd kind of want to be aware of if you are going to be generating content for say, Instagram or Facebook
So is that all for production? You know, like a lot of people place a lot of thought concerning how things come together and like what kind of camera to use and so forth and so forth. However, I think it's like be flexible. Though that we ready, once you're actually doing the video you're likely going to have a script and have like this you are likely to get things come to you. They're like, you also know and oh, this could be a great deal better when we did so, take variations. Like you've got time, just shoot some different variations. Hey, perhaps this will function better than this. And you also know, which can aid you the post production phase.
So with that, just to kind of move into that, and would you load the movie at first to your webpage and then contact all of these are the pages to allow them to know it is never, or would you take another approach? Yeah, so I really do this at the preparatory stage. I am known by me, the videos come in and so I reached out whatever or because it may require a couple of weeks to get ahold of everybody. Should you share mine kind item uh, and who knows, perhaps you're like, Hey, I'll discuss your movie. If you are doing PR crossposting that's not a bad thing. Where the burden is uh, just to share a video isn't. It and you have to give privileges to cross post your content to them Just like you have to literally cross post. And that is kind of this key on Facebook, although the same for, you know, you're posting their content.
But the algorithm on youtube differently, you know, you'd do it differently on, on Instagram and different on Twitter. But Facebook, I feel a lot of people that are watching this video need to capitalize on this and that's an easy way to say, hey look, if you can have this page which has a reach of let's say you know, 10,000 likes that they actually posted it, who knows how a lot of you is they are going to get. Um, also, and you sort of reaches out to these different pages posting at which it moves straight back to your movie and each of the analytics gets. Yeah, it is really cool. No, that is cool. You've infused it with, although now with mixed approach, like for me personally, I enjoy organic. Paid advertisements by far is the most effective way to get into at the right moment in the front of the ideal people. And if you understand what you are doing, it could be very, very powerful. We are doing a video around Liverpool, if you do not know what you are doing, it is still be powerful because whenever you say, okay?
It's like when you find something cool and you are like, hey, you have ta check out this. You know, we have to do that. We have to this word of mouth. And that's where it's so potent and that's what the videos that are societal do. And so after the core, essentially of the content, you've got to have a call to act. Um, also, and you might not believe, well, if it is a social movie, I am not really doing it , you know, it's simply more of an inspiration or it's just a [inaudible] or anything. Because are you currently trying to grow an 16, that call to action is still key? Like recall when we spoke about what's the intention behind the video? Or if it is to market products, we need to hit on that buy button directly below the video or to push them into a landing page. Uh, you know, or if it is for inspirational, maybe it's just like something or a Hashtag to unite a trigger, I mean the list goes on. You know, until we do that, there is a lot of people that start recording and just pick up a camera which can be one of the worst things you could ever do. And there are stages, like you mentioned, there is a stage of preparation, there is a stage of creation, there's a point of post production, and then there's a point for distribution. And each one of these stages are critical, uh, and they work in harmony to really get your movie being seen.
Yeah, that is logical. And once you've been through those stages a few occasions I guess from looking at these three stages, and you do edits that are distinct as well, which can be important, as you say. And most of us might, you know, she video, I have been guilty of this in the past and we'll throw it up believing it's ready without stuff that is edited. But I can see just how important because when you discover things that work, you can simply continue after that blueprint over and over and over again, it is to perform variations.
